动态多模态话语模态间协同性研究——以TED演讲视频语篇为例

On the Synergy of Different Modes in Dynamic Multimodal Discourse——A Case Study of TED Speech Video Discourse

本文以动态TED演讲视频多模态为例,选用张德禄"动态多模态话语分析理论框架",对Richard St.John的演讲视频《成功的八个秘诀》从文化语境、情景语境和多模态模态间协同三个方面来分析。本文发现在演讲视频多模态话语中,在不同时间段主次关系的表现模态之间不尽相同,总体呈现动态改变,其中听觉模态是主模态,其他模态相互协调、补充和强化来构建整个交际语篇。

The article is intended to apply Zhang Delu's"dynamic multimodal discourse analysis theory framework"to interpret Richard St.John’s TED speech video8Secrets of Success from three aspects:cultural context,situational context and synergy of different modes.In this paper,it is found that in the multi-modal discourse of speech,the relationship between modes shows different primary and secondary relationships in different time periods.It is a dynamic change process,in which the auditory modality is the main mode,and the other modes are synergied,supplemented and strengthen to build the communicative discourse.