摘要
美国大众传媒机构实质上是美国政府的"宣传部门",它不断将美国价值观和美国梦的"硬内核"传播到世界各地,是美国梦"硬内核"的"软包装"。美国大众传媒传播价值观最大的特性是隐性传播,具有隐蔽性、多元化、娱乐化等特点,值得我们借鉴。但其过度自由的特性,对社会造成很大负面影响,也是值得我们引以为戒的。
American mass media agency is essentially the"Propaganda Department"of the US government.By touting American dream,it continuously spreads the hard core of American values and American dream to all parts of the world.The most important feature of the values'spread by American mass media is the implicit communication,which has the characteristics of concealment,diversification,entertainment,and so on.This is worth our reference.But the excessive freedom it enjoys causes great negative impact on society,which is also worthy of our warning.
作者
黄渊基
匡立波
HUANG Yuan-ji;KUANG Li-bo(School of Tourism and Cultural Industries, Hunan University of Science and Engineering,Yongzhou, Hunan 425100, China;School of Marxism, Hunan University of Arts and Science, Changde, Hunan 415000, China)
出处
《长沙理工大学学报（社会科学版）》
2018年第2期52-61,共10页
Journal of Changsha University of Science and Technology：Social Science
基金
国家哲学社会科学基金项目(16CKS045)
关键词
大众传媒
美国价值观
美国梦
隐性传播
mass media
American values
American dream
implicit communication
