期刊文献+

近五年我国购买决策研究的文献可视化分析

下载PDF
导出
摘要 本文主要运用CiteSpace软件对2013—2018年的目标文献进行可视化分析,文献计量结果表明:一是购买决策研究文献分别从购买决策的研究对象、影响因素、购买途径三个维度对研究主题进行研究;二是购买决策的重点研究方向分别是消费者、购买意愿、在线评论、消费者行为等方面的研究;三是分析工具、网络平台评价信息、新兴产品研究三个方面成为了今后的研究发展趋势。
出处 《中国商论》 2018年第9期171-173,共3页 China Journal of Commerce
  • 相关文献

参考文献1

二级参考文献8

  • 1Hennig-Thurau T., Gwinner K.P., Walsh G. and Gremler D.D. Electronic Word-of-mouth Via Consumeropinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? [J]. Journal of Interactive Marketing, 2004, 18,(1): 38-52.
  • 2Brister J.M. Word of Mouth Communication and Their Effects in Consumer Network [J]. Advances in Consumer Research, 1991, 18:155-169.
  • 3Skowronski J.J. and D.E. Calston. Negativity and Extremity in Impression Formation: A Review of Explanations [J]. Psychological Bulletin, 1989, 105,(January): 131-142.
  • 4Ahluwalia Rohini, Robert E. Burnkrant, and H. Rao Unnava. Consumer Response to Negative Publicity: The Moderating Role of Commitment [J]. Journal of Marketing Research, 2000, 37,(May): 97-108.
  • 5Holbrook M.B. Beyond Attitude Structure [J]. Journal of Marketing Research, 1978,(15)..546-556.
  • 6Zaichkowsky J.L. Measuring the Involvement Construct [J]. Journal of Consumer Research, 1985,(12): 341-352.
  • 7Hawkins D.J., Roger J.B., and Kermeth A.C. Consumer Behavior: Building Marketing Strategy, 7th [M]. NY: McGraw-Hill, 1998.
  • 8Helm S. Viral Marketing: Establishing Customer Relationships by Word-of-mouse[J]. Electronic Markets, 2000, 10,(3): 159-16.

共引文献218

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部