新媒体视域下大学生意识形态教育的挑战、问题、路径

On the Challenges,Problems and Paths of the College Students' Ideological Education in the Context of New Media

加强大学生意识形态教育是提高大学生思想道德水平和维护意识形态安全的重要举措。新媒体视域下大学生意识形态教育面临着正负意识形态博弈、传统教育模式与新媒体时代要求相离散、话语权争夺激烈等挑战;存在思想认识不足、传统意识形态教育内容实效性不佳、教育者媒介素养不高、大学生新媒体舆情辨别能力不强等问题;应以深化思想认识、建立正向引领机制、坚持一元价值主导与多元价值取向相结合、提升教育者媒介素养、增强大学生新媒体舆情辨别能力为路径,构建全方位的大学生意识形态教育体系,切实增强大学生意识形态教育的实效性。

Under the new media context,strengthening college students’ideological education is an important measure to improve their ideological and ethical standard and to safeguard the ideology safety of the ruling party.At present,the ideological education of college students faces lots of challenges,such as ideology game,the traditional education model is separated from the requirements of the new media era,and the fierce competition for language rights challenges such as lack of ideological understanding,ineffectiveness of traditional ideological education,the new media is not strong ability to distinguish between public opinion and other issues,the article proposed to deepen the ideological understanding,establish a positive lead mechanism,adhere to the unity of a dollar value and diversity of value orientation,enhance media literacy,enhance the ability of new media to distinguish public opinion as a path,constructing an all-round college students ideology education system and practically strengthening the actual effect of ideological education for college students.