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虚拟品牌社区顾客价值共创互动行为对品牌忠诚的影响研究 被引量:10

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摘要 虚拟品牌社区是价值共创的典型平台,互动是价值共创的行为轨迹,顾客是互动的核心主体,但顾客价值共创互动行为的研究并未引起足够的重视。本文以虚拟品牌社区为研究背景,结合线上线下研究顾客价值共创互动行为对品牌忠诚的影响机理。
出处 《商业经济研究》 北大核心 2018年第6期58-60,共3页 Journal of Commercial Economics
基金 研究生创新项目(项目编号C66YJH01WX11)
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