大数据背景下的企业创新管理模式研究

Research on Enterprise Innovation Management Mode under the Background of Big Data

本文在大数据时代的背景下,对企业创新管理模式进行研究,在了解大数据的特点及分析现代企业管理模式弊端的基础上,提出企业创新管理的必要性,以期通过基于数据决策、创新客户价值模式,加强大数据管理人才培养,采取业务和数据双驱动创新策略等进行创新服务。

In the background of big data era,this paper studied the enterprise innovation management mode.Based on the understanding of the characteristics of big data and the disadvantages of modern enterprise management model,this paper proposes the necessity of enterprise innovation management,hoping to carry out an innovative service based on data decision-making,innovating customer value model,strengthening big data management personnel training,and conducting business and data dual-driven innovation strategy and other aspects.