限播令后日本动漫在中国的传播与衍生的动漫亚文化影响研究

A Study on Japanese Animation Spread and Its Subculture Influence after Animation Restrictions in China

限播令的出台,虽然大幅减少了日本动漫在国内电视频道的播出时数,在一定程度上成功扶持了国内的动漫产业;但随着网络与新媒体使用的日趋频繁,从主流媒体撤出的日本动漫转而大幅通过网络渠道在国内进行传播。此举不但强化了御宅族、同人漫画,及COSPLAY等动漫亚文化,更对青少年产生了巨大的影响。从消极的视角而言,青少年的动漫亚文化对当代核心价值体系提出了挑战;但从积极的视角观之,动漫亚文化也提供青少年纾解社会现实压力的出口;青少年得以从中构建自我认同,并创造出特殊的消费文化。

Animation restrictions have protected national animation industry to some extent.Although its telecast time has been cut down significantly in China's TV channels,Japanese animation has found its way and spread widely via Internet and new media in China.The subculture such as Otaku,Cosplay,and doujin comic books derived from Japanese animation has been intensified and has great impact on teenagers.The subculture challenges Chinese core value system on the negative basis,but from positive aspect it also eases teenagers'social stress.Teenagers have built up their self-identification from subculture and created a unique consumption culture.