探析微信时代的媒介素养

Analysis of Media Literacy in the WeChat Era

麦克卢汉的"媒介即讯息"理论指出了媒介技术的发展对于信息传播至关重要,媒介技术的每次重大变革都对人类认知和传播信息能力提出了新的挑战。微信近几年来逐渐成为中国国内最耀眼的信息传播平台,微信将手机的功能利用到了极致,其"全感式"的传播将人际传播、群体传播和大众传播巧妙地融为一体。在这样一个技术新宠面前,本文借用媒介素养的四个核心词"近用""分析""评判""创作"来研究微信时代下媒介素养的具体要求。

Mcluhan’s theory of“media is message”points out that the development of media technology is crucial for information dissemination.Every major change of media technology poses new challenges to human cognition and dissemination of information capacity.In recent years,WeChat has become the most dazzling information dissemination platform in China.WeChat has used the function of mobile phones to the extreme.Its“full sense”communication is ingenious integration of interpersonal communication,group communication and mass communication.In the face of such a new technology,borrowing the four core words of media literacy,“application”,“analysis”,“judgment”and“creation”,we study the specific requirements of media literacy in the era of WeChat.