荆州关公文化旅游品牌构建策略

Strategies on Building Guan-gong Culture Tourism Brand in Jingzhou

荆州是关公文化的发源地,关公文化烙印深刻,但目前荆州的关公文化旅游仍有可以发展的空间。着力构建荆州关公文化旅游品牌,打造荆州关公文化旅游圈,是促进荆州经济发展,提升城市形象的重要途径。指出了荆州区域旅游的特点、现状及优劣势,提出了开发关公文化旅游的策略。

Jingzhou is the source of Guan-gong Culture which is deeply imprinted people’s heart.At present,Guan-gong Culture tourism is still undeveloped in Jingzhou.To improve economic development and enhance the city image of Jinzhou,it is advised that government should focus on building the tourism brand of Guan-gong Culture and creating a cultural tourism circle.Based on analyzing characteristics,current situation,strengths and weakness of Jingzhou tourism,strategies on developing Guan-gong culture tourism is put forward