高校学报微信公众平台服务与读者期待的差距研究

Research on Gap between WeChat Public Platform Service of University Journals and Expectations of Readers

在新旧媒体融合时代,高校学报微信公众号发挥了积极的作用,但也存在一些问题。以2017-2018年度CSSCI来源期刊中的"高校综合性学报"为样本,分析了高校学报微信公众平台的服务情况;通过问卷调查等方法,收集了读者对高校学报微信公众平台的现实需求。对比调查结果发现,高校学报微信公众平台在推送话题、学术论文的内容上传形式和二次编辑、信息的外在呈现形式和自定义菜单、与读者的互动、运营特征和作用等方面,与读者的需求存在不同程度的差距。建议高校学报微信公众平台应根据现存的问题,积极做好相关的服务,以满足读者的需求,扩大其学术影响力,提高办刊水平。

In the era of old and new media convergence,WeChat public accounts of university journals have played an active role,but there are still some problems.Taking the University Comprehensive Journals in CSSCI Journals of2017-2018as a sample,the service status of college journals and WeChat public platforms is analyzed.Through questionnaires and other methods,the readers'actual demand is collected for the WeChat public platform of university journals.The results of the comparative survey finds that there are different degrees of gaps between the WeChat public platform of university journals and the demands of readers in some aspects such as topics pushed,the uploading form of the content of academic papers,re-edition,the external presentation of information,the custom menu,interaction with readers,features and functions of operations,etc.It is proposed that WeChat public platforms of university journals should do relevant service according to the existing problems so as to meet the needs of readers,enlarge their academic influence and raise the level of publication.