新媒体环境下微博在文化传播中的作用

The Role of Micro-blog in Cultural Communication Under the New Media Environment

新媒体环境下,微博已成为一种必不可少的沟通交流工具,而且在文化传播中发挥着非常重要的传播媒介作用。本文围绕文化传播的作用、微博的发展现状,讨论了新媒体环境下文化传播的特征及影响文化传播的因素,指出了新媒体环境下微博在文化传播中的作用。

U nder the new m edia environm ent,m icro-blog has becom e an indispensable tool to com m unicate w ith the world,and it plays a very im portant role in cultural com m unication.B ased on the role o f cultural com m unication and the developm ent situation o f m icro-blog,this p ap er discusses the characteristics o f culture com m unication under the new m edia environm ent,analyzes the factors affecting the spread o f culture,and points out the role o f m icro-blog in cultural com m unication under7the7new7media7environm ent.