摘要
此次调研通过了解锦州市公交移动电视广告发展现状,深入分析了锦州公交电视投放情况,分析公交电视的传播效果,并针对如何提高锦州市移动电视广告对受众影响力提出了建议。
This study investigates the status quo of TV commercials in Jinzhou City,analyzes the situation of public television in Jinzhou,analyzes the effect of public television broadcasting,and provides suggestions on how to improve the influence of mobile TV advertising in Jinzhou on the audience.
作者
孙丽敏
刘美利
张艺
杨鸿安
SUN Li-min ;LIU Mei-li ;ZHANG Yi ;YANG Hong-an(Liaoning University of Technology,Jinzhou,Liaoning 121001,China)
出处
《科技视界》
2018年第4期189-190,共2页
Science & Technology Vision
关键词
公交移动电视广告
传播效果
分析
Bus mobile TV advertising
Communication effect
Analysis
