从“网络音乐”到“互联网+音乐”:互联网思维的深度渗透

From “Network Music” to “Internet+Music”:Deep Penetration of Internet Thinking

音乐行业从"网络音乐"到"互联网+音乐"的发展趋势,这是互联网思维深度渗透音乐行业的必然。音乐在互联网这一媒体平台上具有了内容与媒介的双重属性,其价值在于促进艺术层面的审美多元化、经济层面的长尾效应、社会层面的公共领域建构,此过程需要艺术生产者、艺术受众和互联网+艺术平台的共同配合。

The thesis attempts to analyze the music industry’s development trend from“internet music”to“internet+music”and believes that it is inevitable for internet thinking to deeply penetrate into the musical industry.On the“platform”of internet,music has dual attributes-content and medium,and can promote the variety of aesthetic standards,long tail effect,and public sphere.The art producer,art receiver and the platform of internet+art should work together to realize its artistic value,economic value and social value.