网络文学受众的身份特征与心理机制

On the Identity Feature and Psychological Mechanism of Network Literature Audience

在网络文学领域呈现一片繁荣发展之势的今天,网络文学中受众的身份地位也伴随技术的变革发生了天翻地覆的变化,成为网络文学泛娱乐产业链上的关键一环。本文从受众的角度出发,基于当下网络文学发展过程中受众研究的时代背景,分析了网络文学受众的身份特征及心理机制。

In the field of network literature,there shows a prosperous development trend today.The status of audience in network literature is also accompanied by technological change,which has undergone tremendous changes,becoming a key link in the development of the industrial chain of network literature.This paper from the point of view of the audience,based on the background of the audience research in the process of network literature development,analyzes the identity features and psychological mechanism of the network literature audience.