简约风格的传统茶叶品牌包装设计

Brand Packaging Design of Traditional Tea with Simple Style

目的:为了改变茶叶的过度包装现状,塑造具有品牌内涵的简约化茶叶包装。方法:分析论证、案例论证传统茶叶的包装也应随时代需要融合茶叶的绿色天然性、自然性特点,在设计过程中注重人与自然和谐共生。结果:传统茶叶的包装需要承载茶叶的文化内涵、体现品牌信息的风格简洁,语少而意多的简约化设计。

In order to deal with the over packing of the tea,the contracted tea packaging with connotation of the brand is shaped.The analysis and argument and case prove that the traditional tea packaging should also incorporate the green natural and natural characteristics of tea leaves in the future.In the design process,The harmonious coexistence between man and nature should be paid attention to in the process of designing.Traditional tea packaging needs to carry the cultural connotation of tea and reflects simple style of the brand message and simple design in which the words are few and the meaning is a lot.