农村婚庆送礼行为的“文化嵌入”——以粤东北一场客家婚礼为例

“Cultural Embeddedness” in Wedding Gift Giving in Rural Areas:An Example of Hakka Wedding in Northeast Guangdong Province

农村婚庆送礼行为涉及送礼原则和礼金大小,取决于礼文化的内外深浅度特质和人们送礼主观意愿的共同作用。送礼是建构礼文化的过程,体现了婚庆送礼的经济行为嵌入在文化环境之中。个体生活在社会中,社会的文化背景形塑着人们的行动,将文化特性与经济行为的维度相结合可能开启一个文化解释的新视角。

The behavior of giving gifts in rural areas involves the principle of gift giving and the size of cash gift,which depends on the interaction between the inside and outside characteristics of ritual culture and the subjective will of people’s giving gifts.The size of the cash gift is influenced by the inside and outside and the depth of the etiquette.Giving gifts is the process of constructing the culture of rites,which reflects the economic behavior of wedding gift giving is embedded in the cultural environment.The individuals live in society,while the cultural backgrounds shape people’s actions,and combining the cultural characteristics with the dimensions of economic behavior may start a new perspective of cultural interpretation.