体验消费视阈下山西农谷休闲农业的时代诉求

The Rra Demand of Leisure Agriculture in Shanxi Agricultural Valley from the Perspective of Experience Consumption

山西省政府在打造山西农谷建设中,明确了空间布局,构建了"一城三园五区"的空间架构,山西"农谷"应势而出。体验休闲农业作为山西农谷建设中功能农业产业价值的新取向,将开启"体验消费"模式。基于太谷县独特的地域特色,山西农谷将为消费者塑造出生态化、自助化、品牌化、科技化的休闲农业,这是山西农谷休闲农业的功能诉求。让消费者在体验休闲农业的过程中感受天人和谐、伦理本位、勤劳节俭等传统文化,这是山西农谷休闲农业的文化诉求。

Shanxi provincial government in the construction of the building of shanxi agricultural valley,clear empty room layout,build the“A city three garden five area”space structure,shanxi“agriculture valley”should be the potential.As a new industry,experience in the construction of agriculture will be the shanxi agriculture valley function new orientation of value of agricultural industry,Shanxi agricultural valley leisure agriculture opens the“experiential consumption”model.Shanxi agriculture in the valley construction based on Taigu County unique local characteristics to shape for the consumer the ecology,self-support,brand and technology experience,it will become the consumer experience under the perspective of farmers valley function demands of leisure agriculture in Shanxi Province.At the same time in the process,let consumer experience leisure agriculture and rural leisure activities showed distinct rural culture,this cultural expression becomes the consumer experience under the perspective of farmers valley culture demands of leisure agriculture in Shanxi Province.