跨境电商背景下高职商务英语专业人才培养探讨

Discussion on the Cultivation of Higher Vocational Business English Professional Talents Under the Background of Cross-Border E-Commerce

高职教育的特点就是根据市场就业需求调整教学工作,跨境电商背景下,高职商务英语专业教学需要结合电商发展特点,分析相应工作岗位的人才素质需求,进一步改善教学模式,创新教学方式,进而培养符合时代发展需求的高素质商务英语人才。论文对跨境电商及其对高职商务英语专业人才的需求进行了分析,并探讨了跨境电商背景下高职商务英语专业人才培养策略。

The characteristics of higher vocational education is to adjust the teaching according to the employment market demand,under the background of cross-border electronic commerce,higher vocational business English major teaching needs combining with the characteristics of electricity development,analyze the requirements of talent quality of the corresponding work,further improve the teaching pattern,innovation teaching methods,and train highly qualified business English talents can meet the demand of times development.In this paper,the author analyzes the cross-border E-commerce and its demand for business English majors in higher vocational colleges,and probes into the strategies for cultivating professional talents in business English under the background of cross-border e-commerce.