基于微博大数据的中国人个体主义/集体主义的心理地图

Individualism/collectivism Map of China Based on Weibo

尽管中国人存在个体主义/集体主义的地区差异,但是对哪些省的个体主义更高,哪些省的集体主义更高并没有达成共识。本研究以100万微博活跃用户的大数据为基础,利用个体主义/集体主义相关的关键词进行分析,比较个体主义和集体主义在省层面的地区差异,结果发现海外用户的个体主义高于国内用户,而集体主义低于国内用户,证明了大数据方法的有效性;我们在基础上构建了中国人个体主义/集体主义的心理地图,并对造成其地区差异的影响因素进行了探讨。

Although there’s provincial differences on individualism/collectivism within China,it is inconsistency on which provinces score higher on individualism/collectivism.The aim of this paper is to explore the provincial differences on individualism/collectivism within based on frequencies of Chinese words indexing individualism/collectivism of 1 million active Weibo users.The results that overseas Chinese are more individualistic and less collectivism than mainland Chinese separately support the validity of new method.Then psychological map of individualism/collectivism are made.At last some potential antecedent are tested and future direction are discussed.