淘宝店铺搜索排名分析

On Search Ranking of Taobao Stores

剖析淘宝搜索发展的历程,指出对淘宝搜索存在的三大认知误区:低价指标、信誉指标、销量指标;总结并提出了淘宝搜索的6种模型:卖家模型、服务模型、人气模型、类目模型、时间+文本模型、商业模型;最后从宝贝标题、销量与付款人数、宝贝转化率、宝贝详情页、宝贝上下架时间等5方面提出优化建议。

Based on an analysis on the history of Taobao search,the paper pointed out that there are three indexes of price,credibility and sales that are improperly used in Taobao search.Six models for Taobao search were then proposed,i.e.seller model,service model,popularity model,category model,time+text model and business model.At the end,optimization suggestions were given from the aspects of products title,sales and payers number,products conversion,products details and the time for product on and off shelves.