微信平台用户满意度影响因素研究

Research on the Influence Factors of Customer Satisfaction in WeChat

以微信为研究对象,来探索移动社交平台用户满意度的影响因素。将满意度的影响因素假设为用户动机、用户感知和感知价值3个方面,继而构建微信用户满意度影响因素研究模型并对其进行假设检验,最后得出影响微信用户满意度的因素。

This paper take WeChat as research object,to explore the influenc factors of customer satisfaction for the mobile social networking platform.The factors assumed to user satisfaction motivation as consumer motivation,consumer perception and perceived value.Building the customer satisfaction factors affecting model for the WeChat,and testing of hypothesis.Last get the factors affecting customer satisfaction for WeChat.