公众考古学的历史与现状——基于微信的个案分析

The History and Status Quo of Public Archaeology——A case study of the Information on We Chat

通过追溯公众考古的源头,本文力图明确其内涵、对象与学科旨趣。论述运用大数据与统计分析的研究方法,对微信平台中公众考古的现状进行分析。研究立足于当下的语境中,旨在明确公众考古的现状与所面临的问题,并就其未来发展进行简要论述。当下公众考古的发展愈发依赖于新媒体平台,而新媒体的经营者亦应当更多地考虑受众的心理,形成以信息接受者为主体的公众号营销模式。

This paper traces the sources of public archaeology,trying to clarify its connotation,object and subject purport.By applying big data and statistical analysis and in the context of the present,the paper clarifies the status quo and problems of public archaeology and gives a brief discussion of the future development.The development of public archaeology depends more and more on new media platform,but new media operators should give more consideration of the audience,so as to form a public marketing model based on the information receivers as the main audience.