三河闸水利风景区经营管理存在的问题及对策

Existing problems and countermeasures of operation and management of Sanhezha Water Park

三河闸水利风景区以其丰富的自然生态资源、悠久的人文史迹而闻名,为开发洪泽湖地区生态旅游带来广阔前景。本文针对该景区经营管理中存在的思想认识不足、整体规划薄弱、品牌意识不够、营销人才缺乏、经营管理粗放等问题,提出了转变思想观念、科学合理规划、强化品牌意识、加强营销宣传等建议,发挥生态旅游资源的经济、社会和生态效益,实现水利风景区生态旅游资源的可持续发展。

Sanhezha Water Park is famous for its abundant natural ecological resources and long history of humanity,which brings broad prospects for development of ecological tourism in Hongze Lake area.In the paper,the following suggestions are proposed aiming at problems in the park management of insufficient ideological understanding,weak overall planning,insufficient brand awareness,marketing talent deficiency,extensive operation and management,etc.:idea change,scientific and reasonable planning,strengthening brand consciousness,increasing marketing propaganda etc.Economic,social and ecological benefits of ecological tourism resources are exerted,thereby realizing sustainable development of water park ecological tourism resources.