国际上各大航空公司英文宣传片设计及应用之比较研究

A Comparative Study of the Design and Application of English Commercials on Major Airlines in the World

近年来,越来越多的航空公司希望通过各种手段与方式来吸引更多的乘客,获得更多的收益,而宣传片则成为了首要的宣传方式,一部制作精良的宣传片在媒体上会有更多的浏览量,会吸引更多的人选择宣传片中的航空公司。航空公司的英文宣传片更是航空公司的国际名片,因而在航空公司的对外宣传方面有着至关重要的作用。本文就是通过对国际上各大航空公司的英文宣传片进行比较分析,并总结出每一个宣传片的优缺点,最终结合我国航空公司的实际情况,总结出借鉴之处。

In recent years,more and more airlines hope that they could attract more passengers to get more profits through various ways.Therefore,propaganda films has become the primary way of publicity.A well-made promotional video will have more traffic on the media,which is more likely to attract more people to choose the airlines in the trailer.What's more,the English propaganda films of airlines serve as their airline's international business cards so they play a vital role in the airline's external publicity.This article is based on the comparative analysis among the major international airlines English propaganda films and summarizes the advantages and disadvantages of each film,which helps us make some excellent propaganda films.