“海丝”视域下闽南文化的国际推广

The International Promotion of Minnan Culture from the Perspective of the “Maritime Silk Road”

闽南文化随早期海上丝绸之路的发展在全世界100多个国家和地区留下了各种足迹,也因此成为当今"海丝"推行的文化基础和精神纽带。同时,今天的"海丝"发展也为闽南文化的国际推广带来了新的历史机遇。该文在研究闽南文化特色的基础上,分析了闽南文化国家推广对"海丝"发展的意义,剖析了闽南文化国际推广的有利因素及推广过程中存在的困难,并从政府、文化产业、品牌建设、宣传渠道等方面提出相应对策。

Because of the early development of maritime silk road,Minnan culture left a variety of footprint in more than 100 countries and regions around the world.Nowadays Minnan culture became the foundation of implementation of the cultural and the spiritual bond,meanwhile,the development of the“Maritime Silk Road”brings new historical opportunities for Minnan culture international promotion.Based on the study of Minnan culture characteristics,the writer analyzes the significance of Minnan Culture Promotion,further analysis of existing favorable factors of Minnan culture promotion and the difficulties in the process,and puts forward the corresponding countermeasures from the government,cultural industry,brand building,publicity channels etc..