摘要
全国各大高校的电子商务专业从开设到现在已经发展了十多年时间,互联网+战略提出以来,电子商务在网络经济中扮演着重要角色,电子商务相关人才也缺乏。针对网络经济的发展形势,结合漳州地区电子商务发展的实际情况进行了调研和分析,从人才培养目标和岗位群、能力目标和教学改革上,提出了电子商务专业发展的思路和建议。
The electronic commerce major has developed for more than 10 years from the opening to the present in our country.Since the Internet plus strategy,electronic commerce plays an important role in the network economy,electronic business talents are also lacking.In view of the development situation of the network economy,according to the development of electronic commerce in Zhangzhou area,we are carried out the investigation and analysis.From the goal of talent training,post group,ability goal and teaching reform.Put forward ideas and suggestions by the development of electronic commerce major.
作者
吴威
李建元
郑明明
谢鑫
WU Wei;LI Jian-yuan;ZHENG Ming-ming;XIE Xin(Zhangzhou Institute of Technology,Zhangzhou,Fujian,363000,China)
出处
《漳州职业技术学院学报》
2018年第1期88-94,共7页
Journal of Zhangzhou Institute of Technology
基金
2017年福建省高等学校电子商务专业创新创业教育改革项目
关键词
电子商务
人才培养
市场需求
electronic commerce
personnel training
market demanding