搜索引擎社会责任缺失的现状、原因及对策研究

Research on the Status quo, Reasons and Countermeasures of the Lack of Social Responsibility in Search Engines

本文从搜索引擎社会责任缺失的现状出发,分析了现阶段搜索引擎社会责任缺失的原因:攫取商业利益、寡头垄断市场的形成、网络监督评价机制不完善以及网络立法不完善。并针对原因提出针对搜索引擎社会责任缺失的应对策略:提高搜索引擎的自律意识、打破寡头垄断市场格局、完善有效的监督评价机制、提升网络公民的媒介素养和完善网络立法。

Starting from the status quo of the lack of social responsibility of search engines,this paper analyzes the reasons for the lack of social responsibility of search engines at present stage:the capture of commercial interests,the formation of oligopolistic market,the imperfect evaluation mechanism of network supervision and imperfect network legislation.According to the reasons,this paper puts forward the coping strategies for the lack of social responsibility of search engines:improving the self-discipline consciousness of search engines,breaking the oligopoly market structure,improving the effective supervision and evaluation mechanism,improving the media literacy of network citizens and improving the network legislation.