融媒体背景下高职院校社科普及创新策略探析

Innovation Strategy about Social Science Popularization in Vocational College under Convergence Media Background

传统社科普及由于信息承载能力、科普对象无法选择及效费比等原因传播效果不理想,而高职院校学生由于教育理念对知识获取形成了"实际化"的内容偏好和电子化的使用习惯,社科普及需要对这一问题进行重视.随着计算机与互联网的发展,社科普及应更加注重对移动设备及多种媒体手段融合使用的研究,从复合型的知识载体设计与制作、与技能课程紧密结合、构建轻松缓和的传播环境与良好的互动效果和与生活实践密切相关等角度入手加以应对.

The communication effect of traditional social science popularization has bad effect because its information carrying capacity,the popularization personnel is random and cost-effectiveness ratio.But the higher vocational college students used to pragmatism and electronize to get knowledge.The social science popularization need to focus on the use of mobile equipment and a variety of media fusion research,include of content and means of mobile,granular and application perspective to deal with them.