市场营销双语教学的现状及思考

The Status Quo and the Exploration of the Bilingual Teaching in Marketing

在市场经济蓬勃发展的社会背景下,市场营销专业在我国呈现出方兴未艾之势。尤其是近年来,伴随着全球化的形势,再加上"一带一路"的建设,市场营销专业也在走向双语化。现在,不少高校的市场营销专业均采取了双语教学的形式,其教学水平有了长足发展。但是,现阶段我国市场营销的双语教学还存在着一些不完善的地方,需要进行改进和提高。

The booming market economy promotes the prime time of the marketing major in our country.Especially in recent years,with the globalization and the“The Belt and Road”initiative,bilingual teaching is applied in the courses for marketing major.Nowadays,many colleges and universities have adopted bilingual teaching in the marketing major,and the teaching level has developed greatly.However,there are still some defects in the bilingual teaching of marketing in China,which needs to be improved.