摘要
作为全球第一大家电制造国,我国家电产业正在向绿色化、定制化、智能化方向转型升级,给钢铁企业在家电板的生产管理、技术创新、售后服务、商业模式等诸多方面均带来严峻挑战。分析了河钢家电板的优势和面临的挑战,介绍了河钢集团积极主动作为、抢抓市场机遇,大力实施产品升级与结构调整战略,以客户结构优化推动产品升级,依靠自身先进的生产装备、技术和管理模式,在家电板生产、研发及销售等多方位持续推进自主创新。河钢集团家电板的产品产量和产品品质在较短时间内快速同步提升,一跃成为目前国内最大的家电板供应商,并与多个国内外知名家电品牌企业达成长期稳定合作。
As the largest household appliances manufacturer in the world,China's household appliance industry is transforming and upgrading under the direction of green,customization and intelligence,which has raised severe challenges for China's steel companies in many aspects,such as:production management,technology innovation,sales service and commercial mode etc..This paper analyzes the advantages and challenges of home appliances strips of HBIS Group.The Group takes vigorous action and seizes this opportunity and implements the strategy of product upgrading and structural adjustment,upgrading its products through the optimization of customers'structure.Relying on its advanced production facilities,technology and management mode,HBIS Group continues to promote self-innovations in the production,research,development and sales of household appliance strips.Through a series of measures,the yield and quality of HBIS Group's household appliance coils and strips have been improved simultaneously,becoming the largest domestic strip supplier for household appliances companies,and making very close and steady cooperation with many ranked appliances'makers inner and outside China.
作者
王新东
李建新
吝章国
Wang Xindong;Wang Xindong;Lin Zhangguo(HBIS Group,Shijiazhuang,Hebei,050023)
出处
《河北冶金》
2018年第3期1-7,共7页
Hebei Metallurgy
关键词
家电板
管理创新
技术创新
产品升级
home appliances strips
management innovation
technological innovation
product upgrading