合肥商业街的招牌设计研究

Research on Hefei Commercial Street Sign Design

招牌设计是一种视觉艺术,优秀的商业街招牌能够起到吸引顾客进店购物的作用,体现出了招牌设计的重要性。招牌设计不仅是为了吸引消费者的目光,还有体现商铺气质和特点的作用。合肥商业街的招牌设计是合肥设计水平的重要体现,招牌设计的发展丰富着合肥设计的审美内容。从合肥商业街的招牌设计案例中可以看到多元化视觉突出的不同视觉感受,启发我们重视招牌设计对城市的美化作用和对经济的刺激作用,将原来单一的视觉设计延伸到更为丰富的多感官设计,从招牌设计的规格、材质到形象都需要提高认识。

Sign design is a visual art,good commercial street signs to attract customers into the store shopping,reflects the importance of sign design.The sign design is not only to attract the attention of consumers,there are shops reflect the temperament and character role.Hefei commercial street sign design is an important manifestation of the level of design in Hefei the development,sign design enriches the aesthetic content of design in Hefei.From the case of Hefei commercial street sign design can be seen in multiple different visual visual prominence feel inspired,we attach importance to the city's landscaping design signs and on the economic stimulus,the visual design of the original single extended to more abundant sensory design and from the signboard design specifications,material to the image need to raise awareness.