平面设计中汉字图形化探析

Graphical Analysis of Chinese Characters in Graphic Design

图形是平面设计中重要元素,在平面设计中起着吸引、传达、诱导的功能。汉字作为中国独有的文字体系在平面设计中起着交流思想、传达信息和记录的功能。汉字与图形都是平面设计中信息传播最有效的设计元素,两者相互配合来体现平面设计的主题,对受众的视觉和信息两方面进行深入的说服。文章通过替换与共用法、局部装饰法、汉字解构法、汉字的同构法等四个具体方法入手,通过制作实例来体现如何使汉字外形与图形完美结合,使其图文并茂。

Graphics are important elements in graphic design plays an attraction,convey,induction of function,with the development of the society,the popularity of photography image acquisition is extremely convenient,graphic proportion in graphic design is more and more big.As a unique Chinese writing system,the Chinese character plays a function of communication,communication and recording in graphic design.Chinese characters and graphics are the most effective information communication in the design of plane design elements,Chinese characters and graphics to cooperate with each other to reflect the theme of the plane design,the two aspects of audience's visual and information to persuade.So can you use the pictographic features of Chinese characters to combine Chinese characters with graphs?In this paper,"replacement and usage"and"local adornment method""the deconstruction of Chinese characters""Chinese characters of isomorphism method"four specific methods to obtain,through the production instance methods perfect combination to reflect how to make the shape of Chinese characters and graphics to be illustrated.