传统文化元素在旅游产品设计研发中的应用研究

Research on the Application of Traditional Cultural Elements in Tourism Product Design

旅游产品的区域特色是基于对地方传统文化的继承与发展。分析了传统文化的特征,阐述了旅游产品设计中的传统文化元素,认为传统文化对现代文化具有启示作用,深刻的传统文化内涵成为旅游产品设计中唯我性和个性化元素。在此基础上,探讨了旅游产品设计中传统文化的运用。

The regional characteristics of tourism products are based on the inheritance and development of local traditional culture.This paper analyzes the characteristics of traditional culture,expounds the traditional cultural elements in the design of tourism products,and points out that the meaning of traditional culture lies in its profound connotation,which becomes the only element and individualized element in tourism product design.On this basis,the application of traditional culture in the design of tourism products is discussed.