现代玉雕产业存在问题与创新发展思路——以莆田玉雕产业为例

The Problems of Modern Jade Carving Industry and the Ideas of Innovative Development——Taking the Jade Carving Industry in Putian as an Example

对玉雕文化不同时代的审美情趣和艺术特征进行阐述。以莆田玉雕产业为例,现代玉雕产业存在市场规模局限、家庭作坊式生产、作品同质化严重、设计创新不足等问题。指出创新玉雕设计是现代玉雕产业发展的关键,既要基于传统文化基础,也要汲取现代设计理念,同时材料的应用也要创新。提出从寻求政府支持、培养优秀玉雕设计人才、打破单一的生产模式、建立产学研结合的新机制等方面来改变目前玉雕产业存在的问题。

The aesthetic taste and artistic characteristics of different eras of jade carving culture are elaborated.The paper takes Putian jade carving industry as an example.Modern jade carving industry has the problems of limited market size,family workshop production,serious product homogeneity,and lack of design innovation.It is pointed out that the design of innovative jade carvings is the key to the development of the modern jade carving industry.It should not only be based on the innovation of traditional culture,but also draw on modern design concepts.At the same time,the application of materials must also be innovative.It proposes to solve the existing problems in the jade carving industry from the aspects of seeking government support,cultivating excellent jade carving design talents,breaking a single production model,and establishing a new mechanismfor combining production,learning and research.