新闻机构的网络舆论风险与应急管理

Risk of Network Public Opinion and Emergency Management of News Organizations

传统媒体的话语权垄断为新闻机构规避了不少舆论风险。社交媒体形成的网络舆论场改变了原有的话语权格局,新闻机构同样成为网络舆论监督的对象,媒体危机事件增加。在社交媒体上,新闻机构的版权纠纷、社交媒体问题、声誉风险以及经营问题等,都可能成为媒体危机事件的导火索。新闻机构需要树立风险意识,通过应急管理降低潜在的舆论风险,维护媒体声誉。

The monopoly of the discourse power of traditional media avoids many risks of public opinion.However,the network public opinion field formed by social media has changed the pattern of the original discourse power.News organizations become the target of supervision of network public opinion,and crisis events of the media are increasing.On social media,the copyright disputes in news organizations,problems of social media,reputational risks and operation problems may possibly trigger media crisis events.Therefore,risk awareness should be established in news organizations,the potential risks of public opinion should be reduced through emergency management,and the reputation of the media should be maintained.