“微时代”的校园官方微信初探——北京印刷学院微信公众号内容分析报告

On "Micro-era" Campus Official WeChat——An Analysis Report of WeChat Public Account of BIGC

在新媒体技术日益发展的今天,高校微信公众号因其用户群体的特殊性,成为宣传校园、服务师生的主阵地。以北京印刷学院微信公众平台为例,对微信公众号的发展现状及存在的问题进行分析。同时提出多种建议以提升公众平台的宣传作用,包括丰富推送类型,增强用户黏度;优化内容版面,适应用户习惯;均衡内容分布,做好师生服务等。

With the development of new media technology,WeChat public accounts of colleges has become the main field of promoting campus and serving teachers and students as the particularity of its user groups.Taking WeChat public platform of BIGC as an example,this paper discusses the development status and some problems of WeChat public accounts,and put forward suggestions to pro?mote the publicity of the public platform,including enriching push type to strength user viscosity,optimizing content layout to adapt us?er habits,and balancing content distribution to service for teachers and students,etc.