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“杂志化”短视频的传播策略与营销方式——以一条视频为例 被引量:3

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摘要 短视频内容满足了网络时代受众"碎片化"的阅读习惯,将图文、影像结合在一起,更加直观、立体地展示信息,满足了当代大众的表达需求和分享需求。短视频内容鱼龙混杂,其中以内容为主导的连续性运营的自媒体寥寥无几,以一条视频最有影响力。文章选取一条视频作为研究蓝本,分析短视频自媒体的传播策略和营销方式。
作者 秦迪
出处 《新媒体研究》 2018年第4期56-57,共2页 New Media Research
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