基于职业需求导向的高职院校市场调查与预测课程改革研究

Research on Curriculum Reform of Market Investigation and Forecast in Higher Vocational Colleges Based on Career-oriented Orientation

目前在高速发展的市场经济环境下,市场调研与预测已经成为企业发展的重要环节,这也对高职学生就业能力提出更高要求。然而在高职课程设计中仍存在定位不清、教学方法单一问题。本文重点结合这些问题进行课程改革探究,以期提升高职生职业能力与实践动手能力,增强其适应未来企业发展的需求。

Market research and forecast have become an important linkin the development of enterprises under the market economy environment.The new situation has also put forward higher requirements for higher vocational students’employment abilities.However,there still are such problems as unclear positioning and single teaching method in the curriculum design of higher vocational education.This paper focuses on these issues to explore the curriculum reformto enhance the vocational abilities and practical abilities to meet the needs of future business development for students.