全域旅游背景下风景名胜区的进与退

Advancing and Retreating of Tourist Attractions under the Background of All-for-one Tourism

全域旅游是基于国内旅游需求的结构性转变以及以景区(点)建设为核心的发展模式存在的局限性而提出的综合性旅游发展理念。有丰富旅游资源和优美自然环境的风景名胜区是全域旅游的重要载体和旅游目的地,两者之间唇齿相依,其在辐射带动周边镇村旅游发展中地位重要。由于缺乏区域统筹和协调机制,传统的风景名胜区旅游方式以景点式、小规模为主,难以形成区域旅游聚集效应。基于此,分析了风景名胜区与全域旅游之间的关系,针对风景名胜区发展存在的四大典型问题进行了剖析,提出了全域旅游背景下风景名胜区的四大发展策略。

All-for-one tourism is a comprehensive tourism development concept put forward based on structural transformation of domestic tourism demand and the limitations of development pattern centered on tourist attraction construction.Tourist attractions with rich tourism resources and beautiful natural environment,which play an important role in radiating and driving the tourism development of surrounding towns and villages,are important carriers and tourist destinations for all-for-one tourism.They are as close to each other as the lips are to the teeth.Due to lack of regional overall planning and coordination mechanism,traditional means of travelling are mainly travelling to tourist attractions and small-scale tourism,which is hard to form gathering effects of regional tourism.Based on that,the article analyzed the relationship between tourist attractions and all-forone tourism,dissected four typical issues existing in the development of tourist attractions,and put forward four development strategies of tourist attractions under the background of all-for-one tourism.