呼和浩特市儿童和青少年饮料消费情况调查

Survey on Consumption Status of Children' Beverage in Urban and Suburb of Hohhot

为了解呼和浩特市及近郊旗县儿童和青少年饮料消费现状,通过访谈和社交网络对消费家庭进行了问卷调查,共回收1 503份有效问卷。消费者对饮料的选择倾向为:乳及乳饮料41.7%、饮用水22.3%、果汁饮料14.7%、碳酸饮料8.3%、植物蛋白饮料6.1%、茶饮料4.4%;每周饮用量排序依次为1~3瓶/罐(占42.6%)、4~6瓶/罐次之(占25.9%)、少于1瓶/罐(占15.6%)和大于7瓶/罐(占16.0%);消费和购买最多的地点是大型超市,占63.9%,在肯德基、麦当劳等餐饮店消费占14.4%,而小超市和小卖店购买仅占14.0%;消费者最常购买正价饮料产品,占68.4%,表示买降价产品的占10.3%,促销等推送措施对饮料购买的影响似乎不大,仅占8.5%,说明大众消费饮料有常态化趋势。消费者对饮料卫生和生产日期的总关注率为37.7%,但直接认为饮料不安全的人则占18.8%;对营养价值和配料表的关注率分别为20.8%和8.8%;而品牌、口感、价格的关注度依次为13.4%、10.6%和7.5%。认为应该制定饮料相关标准的占68.5%,说明消费者对营养和食品安全的关注度较高。市区和近郊旗县饮料品种、档次与价格差距不明显。各文化层次人群对饮料普遍缺乏正确客观的认识。

Objective To ascertain the current situation of the consumption of children’beverages in Hohhot and adjacent counties.Method We did questionnaire surveys to families through interview and social websitesand recycled 1 503 valid questionnaires in total.Result The percentages of beverages that consumers choose was milk and milk fermentation drinks 41.7%,potable water 22.3%,fruit juice 14.7%,carbonated beverage 8.3%,vegetable protein drinks 6.1%,tea drinks 4.4%.The order of drinking volume inone week was 1~3bottles(42.6%),then 4~6 bottles(25.9%),<1 bottle(15.6%)and>7 bottles was(16.0%).The most general way to consume children’beverage was the big supermarket,which accounted for 63.9%,the proportion of consumption of children’beverage in KFC,McDonald was less than supermarket,hold 14.4%,and small markets and stores was just 14%.To buy products in normal price(68.4%)was the most common way of children’drink consumption.Besides,there were 10.3%of people said they were more likely to buy products in discount.However,measures like sales promotion(8.5%)had a less effective influence on children’drink consumption,which meaned children’drink consumption became more and more normal for people.Consumers’attention to two factors of influence including hygieneand and product date of children’drink was 37.7%,proportion of nutrition value and burden sheet were 20.8%and 8.8%.However,the attention to brands,taste and price were 13.4%,10.6%and 7.5%,and there were 18.8%of people hold the opinion that children’drinks were not safe and 68.5%of people thought that relevant standards should be made,which suggested that consumers’attention to nutrition and food safety was relatively high.Conclusion The differences of beverages’variety grade level and price between different children’drinks in town and adjacent counties are not very obvious.The objectively perception are generally lacked by people with different education level.