电影院线发展问题研究——以河南省为例

Research on the Development of Cinema Line——Take Henan Province as the Example

以河南省电影院线的发展为研究对象,采用了文献分析、实地调查法、案例分析法以及定性与定量相结合的方法,对河南省电影院线制发展的现状、存在的问题进行探讨,并提出了相应的建议。研究发现,河南省院线制发展中存在着和全国其他省市相似的问题。建议有关部门和院线应该推动影院在不同区域的协调发展,用数字化水平的提高来加强影院的基础设施建设,从市场机遇、用户定位和后电影产品三个方面提升品牌知名度,通过规范市场持续引导产业适度竞争和良性循环。

This thesis does research on the development of cinema line in Henan province,adopts the methods such as document analysis,field investigation,case analysis,and the combination of quality and quantity,explores the current situation of the development of cinema line in Henan province and the problems that exist in reality,and then proposes relevant suggestions.With the research we find out that the problems in the development of cinema line in Henan province are similar to the problems in other cities and provinces in China.So we suggest that relevant departments and cinema lines should push forward the coordinate development of cinemas in different areas,strengthen the infrastructure construction of cinemas by enhancing of the digitization level,improve the brand popularity from three aspects-the market opportunity,the position of clients,and the post film products,and,through regulating the market,guide consistently the moderate competition and virtuous cycle in the industry