设计中的民族化符号应用分析——以动画设计为例

Application analysis of nationalized symbols in design——Take animation design as an example

设计是一门综合学科,既要考虑实用美术,同时又要兼顾工程技术。设计是工艺美术与工程技术的有机结合,而当代设计理念起源于"包豪斯学派",注意发挥结构本身美,反对多余装饰的设计理念深深的影响着当代设计师。设计西方化也是当代设计的主要状态,中国设计正成为西方设计的拷贝,这是设计身份的危机。是"无根的设计",因此我们才要在设计中探寻民族化符号以此来体现中国设计的文化身份。对民族化符号的探寻不是闭门造车也不是重走晚清的道路,而是借用一句老话"只有民族的才是世界的"。本文通过对设计中民族化符号在动画设计运用为例进行分析,通过三个典型民族符号:戏剧、水墨、剪纸皮影入手,对如何正确运用民族化符号这一问题作出尝试性的研究。

Design is an integrated discipline,which should consider both practical art and engineering technology.Design is the organic combination of art and engineering,the contemporary design originated fromthe“Bauhaus school”,and the design concept of anti-surplus decoration deeply influenced contemporary designers.Design Westernization is main state of contemporary design,China design is becoming a copy of Western design,this is rootless design’’.Therefore,we should explore the national symbols in the design to 3 embody the Chinese design.The search for nationalized symbols is not a closed door,but to borrow an old saying,’’only the nation is the world’’,but to borrowthe old saying’’only the National is the world’’.This paper analyzes the use of nationalized symbols in animation design as an example,through three typical national symbols:drama,ink and paper makes a tentative study on how to correctly use nationalized symbols.