新媒体时代高校网络舆情工作面临的挑战与对策——以应用型本科高校为例

Challenges and Countermeasures in the Network Public Opinion Eork of Colleges and Universities in the New Media Era: an Example of Applied Undergraduate Colleges and Universities

随着互联网技术飞速发展,当前新媒体已经占据校园信息传播主干道。在此背景下,网络舆情工作优劣直接关系到高校发展稳定,其作用不容忽视。文章在阐述新媒体概念及特征基础上,归纳当前应用型本科高校网络舆情工作面临的机遇与挑战,为此提出更新思想观念,完善健全舆情工作机制,营造良好舆论氛围等应对措施,以期提高应用型本科高校网络舆情工作的针对性和实效性。

With the rapid development of internet technology,the new media has also occupied the campus information communications.Under this background,the network public opinions work is related to the developments and stabilities of colleges and universities,which the role of it we can not ignore.Based on the concept and characteristics analysis of new media,this article summarized the current opportunities and challenges of applied undergraduate universities about network public opinions work.Therefore we put forward to update ideas,improve the working mechanism of public opinions,and perfect and create a good atmosphere for public opinions,in order to improve the network public opinions work of applied undergraduate universities.