装配型自有品牌产品采购策略研究

Research on Purchasing Strategy of Assembled Private Brand Product

核心部件采购策略直接影响装配型自有品牌产品质量协同效果。文章基于文献研究与博弈分析方法,构建装配型自有品牌产品零部件采购博弈模型,比较分析两类采购策略的优劣性和策略选择条件。研究表明:采购顺序调整直接影响装配型自有品牌产品质量协同效果;同步采购可实现更高的利润,但对质量协同效果次优,顺序采购虽可实现更好质量协调,但并非零售商占优策略。

The purchasing strategy of core comonents directly affects the assembly-type owned brand product quality synergies.Based on the literature research and game analysis method,the author builds the game model of the components of the self-branded parts and components,compares and analyzes the advantages and disadvantages of the two types of purchasing strategies.The results show that the purchase order adjustment directly affects the assembly-type owned brand products quality synergistic effect;simultaneous procurement can achieve higher profits,but the quality of collaborative effect is sub optimum,although the procurement can achieve better quality coordination,it is not the dominant strategy of retailers.