高校校园文创产品设计与研究——以吉林农业科技学院为例

校园文化产品体现着学校的文化底蕴，是传播校园文化的重要载体。开发校园文化产品，有利于展现学校的独特个性，有利于传播学校特色形象与文化理念，有利于推广学校的核心价值观，促进学校品牌形象的创建。

Product embodies the culture of the school,campus culture is the important carrier of campus culture.Development of cam?pus culture products,which is beneficial to show the distinctive character of the school,to spread the school characteristic image and cul?ture idea,is conducive to promoting the school's core values,promote the school brand image creation.