旅游演艺业的技术崇拜与文化失语——以武汉《汉秀》为例

Technology Worship and Culture Aphasia in Tourist Show Business——A Case Study of Han Showin Wuhan

当前旅游演艺业发展迅速,形成了以《印象》系列、《千古情》系列和《山水盛典》系列为代表的知名演艺品牌,对旅游业发展产生了积极的影响,同时存在文化内涵缺位、一些项目效益不佳的现象。《汉秀》作为国内目前投资最高的旅游演艺项目,票房很不理想,收回投资遥遥无期。该项目存在盲目求大、特色不突出、文化内涵难以解读等问题,这也是国内多数旅游演艺项目的共同缺点,资本主导、技术崇拜和文化失语是导致这些问题的主要原因。旅游演艺的可持续发展应以区域历史文化为基础,合理利用高科技手段,理性确定投资规模,以创新的演出形式来满足观众对特色文化体验的需求,还需要创新营销模式,与旅游景点、主题公园、酒店、商业圈等相融合,形成新的产业链,推动旅游演艺业健康持续发展。

Currently,the tourist show business industry has been growing rapidly,and some wellknown brands of performing arts have been formed,such a sth e“Impression”series,“Love of Thousands of years”series and“Grand Ceremony of Landscape”series.But at the same time,a phenomenon of lack of cultural connotation and low profits.As the tourist show with the highest investment in China,H an S hozv,with its low attendance,is unlikely to recoup its costs in the foreseeable future.In fact,blind pursuit of high-tech and classy constitution are the weaknesses of the project.Meanwhile,lack of cultural meanings makes t hard to cater to the These problems of most of the tourist show business projects are the result of capital control,technology worship and culture aphasia.The sustainable development of the tourist show business industry should be based on the regional history and culture with reasonably used high-tech and rational investment.In order to promote the sustainable development of the tourist show business industry,innovation in themarketing mode is also required to combinemultiple industries like theme parks,hotels and commercial areas together to build a new industrial chain.