工匠精神语境下的湘绣产业创新策略

Development Status and Countermeasures of Xiang Embroidery Industry

湘绣是湖南省历史上遗留下来的宝贵文化珍宝,曾创造过辉煌的成就。在飞速发展的市场经济之下,湘绣取得了行业里的优秀成绩,但是也存在相当一部分继承、发展和创新的问题。因此,在湘绣产业现有发展的基础上,本文提出政府、产能、创新、人才、营销五大方面的对策及建议。

Hunan embroidery is a precious cultural treasure in the history of Hunan province,and has also created brilliant achievements.In the rapid development of the market economy,Hunan embroidery has achieved outstanding achievements in the industry,but there are also some problems of inheritance,development and innovation.Therefore,on the basis of the existing development of Hunan embroidery industry,the paper puts forward the countermeasures and suggestions on the five aspects of government,productivity,innovation,talent and marketing.