广东省专业镇区域品牌建设策略研究——以鹤山男鞋为例

Study on Regional Brand Construction Strategy of Guangdong Specialized Towns——Take Heshan Men's Shoes for Example

广东省拥有众多专业镇产业集群,它们正面临转型升级的重要问题。建设区域品牌是这些产业集群未来发展升级的重要途径之一。本文通过深入调查鹤山男鞋产业集群及区域品牌建设现状,指出鹤山男鞋区域品牌建设存在的一些问题,并为鹤山男鞋区域品牌未来的建设提出一些有针对性的对策建议,以期为鹤山男鞋区域品牌的发展指明方向。

Guangdong province has a large number of professional town industrial clusters.These industrial clusters are facing the important issues of transformation and upgrading,Regional brand is one of the important ways for the future development and upgrading of these industrial clusters.At present,the construction of regional brands faces many problems.The paper first Sums up the construction present situation of Heshan shoes industry cluster through in-depth investigation,then points out some problems,and finally puts forward some suggestions for Heshan men's regional brand's construction,hoping to indicate the development direction of Heshan men's shoes regional brand.