基于上市企业发展趋势的“互联网+”时代旅游产业融合研究

Research On the Integration of Tourism Industry Under the Background of Internet Based on the Development Trend of Listed Companies

文章通过上市企业的发展趋势讨论了旅游产业融合变化,分析了传统旅游产业融合模式和"互联网+"时代旅游产业融合模式。认为旅游产业融合带来了新的问题,比如盈利压力、竞争压力、行业集中度提高等问题,建议通过加强市场监管、转变扩张模式、深挖细分市场和提升服务质量来应对新的问题。

The article discusses integration of tourism industry through development trend of listed enterprises,analyzes industry integration model of traditional tourism and that of Internet plus tourism,and points out that industry integration trend of tourism brings new problems such as profit pressure,competitive pressure,industry concentration improving and so on.It is recommended that some measures of strengthening market supervision,changing expansion model,deepening market segments and improving quality of service are helpful to deal with new problems.