5Qinchao Huang. Effects of coupons on brand categorization and choice of fast foods in China [J]. Journal of Business Research, 2002, 5 (58) : 674 -686.
6Guadagni P M, Little J D C. A Logic Model of Brand Choice Calibrated on Scanner Data [J]. Marketing Science, 1983, 2(3) : 203 -23.
7Keane M P. Modeling Heterogeneity and State Dependence in Consumer Choice Behavior [J]. Journal of Business & Economic Statistics, 1997, 20(4): 310-327.
8Rishin R P, Pradeep K. Chintagunta S H. Framework for Investigating Habits, "The Hand of the Past" and Heterogeneity in Dynamic Brand Choice [J]. Marketing Science, 1996, 15(3) : 280-299.
9Song, lnseong , Pradeep Chintagunta. A Micromodel of New Product Adoption with Heterogeneous and Forward - Looking Consumers: Application to the Digital Camera Category [ J]. Quantitative Marketing and Economics, 2001, 1 (4): 371-407.
10Gounul E F. Estimating Price Expectation in the OTC Medicine Market: An application of Dynamic Stochastic Discrete Choice Models to Scanner Panel Data [ J]. Journal of Econometrics, 1999, 89 ( 1 ) : 41 - 56.
